FSU Strategic Communication

Hi, I'm Mitch Krueger I build things that

I study strategic communication at FSU and build working tools with AI. No CS degree — just curiosity and Claude Code.

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Who I Am

I'm a grad student in strategic communication at Florida State with a passion for building with AI.

My background is in public relations, research, and client strategy. I don't write code in the traditional sense — I use Claude Code to take an idea and turn it into something that works. Every project here started because something annoyed me or took too long, and I figured there had to be a better way.

The tools in this portfolio are real things I use and that other people use. They started as problems at work or in my personal life, and now they're working applications.

3.9 Graduate GPA
0 Apps Built
0 Published Papers
mitch.json
{
  "education": "M.S. Strategic Communication",
  "school": "Florida State University",
  "superpower": "If I can describe it, I can build it",
  "tools": [
    "Claude Code",
    "Curiosity",
    "Stubbornness"
  ],
  "philosophy": "Find it, fix it, make it better"
}

What I've Built

All built with Claude Code

Web Application

NCAA Baseball Intelligence Suite

Live

I wanted a better way to follow college baseball than what existed, so I built one. This is a full platform for NCAA D1 baseball — live scores, my own Top 25 power rankings, conference standings, team schedules, and player stats, all pulled from live public data sources.

Live scores that update automatically during games
Original Top 25 power rankings using a custom scoring formula
300+ teams with favorites, schedules, and notifications
Works offline as an installable app on any device
Claude Code React ESPN API FanGraphs API Progressive Web App
300+ Teams Tracked
4 Live Data Sources
10K+ Games Analyzed
30s Live Refresh
Desktop Application

PDF Proofreading App

Live

AI chatbots can't proofread formatted PDFs well — they lose formatting, miss context, and hallucinate issues. I built this for The Moore Agency to fix that. It pulls text out of any PDF, runs it through Claude for proofreading, and gives you a full report of every issue it finds. You can filter by category, click into any issue, and export the whole thing.

Gets around AI's inability to read formatted PDFs accurately
Catches grammar, spelling, style, clarity, and consistency issues
Interactive issue highlighting — click any issue to see the fix
Export reports as HTML, PDF, or formatted Excel sheets
Claude Code Claude API Python PDF Processing
8 Issue Categories
3 Severity Levels
3 Export Formats
0 PDFs It Can't Read
Workflow Automation

Hours Report Converter

Live

Every month, someone at the agency spent 3+ hours manually reformatting time-tracking data into compliance spreadsheets. I first tried to fix it with a Zapier pipeline, which helped but wasn't enough. So I built this — it reads Scoro PDFs and spits out a perfectly formatted timesheets in seconds.

What used to take 3+ hours now takes seconds
Smart hours redistribution to meet daily caps and monthly targets
Outputs perfectly formatted compliance-ready Excel spreadsheets
Replaced the Zapier pipeline I built before this
Claude Code Python PDF Extraction Excel Generation
3hrs Time Saved/Month
~0% Error Rate
2 Iterations
1 Zapier Replaced

Experience & Education

Experience

May 2024 – Present

Account Coordinator

The Moore Agency — Tallahassee, FL

Research, audience segmentation, and strategy for client marketing plans. I also write executive briefings for the CEO and senior team, and built several internal AI tools that the agency now uses day-to-day.

Nov 2023 – Nov 2024

Chapter President

Phi Gamma Delta — Florida State University

Named IFC Chapter President of the Year. Ran a 200+ member chapter — operations, recruitment, budget, the whole thing.

Education

Expected May 2026

M.S. Strategic Communication

Florida State University

GPA: 3.9 — College of Communication and Information. Graduate Student Leadership Award recipient.

May 2025

B.S. Public Relations

Florida State University

Magna Cum Laude, Honors. Minor in General Business. GPA: 3.8. Named Outstanding Undergraduate Student in Public Relations.

Research & Recognition

Conference Paper

Beyond the Sidelines: Gender Bias and Crisis Response in Sideline Reporting

28th International Public Relations Research Conference — Orlando, FL

March 2025
Conference Paper

All AI disclosures are not created equal: Examining the effect of disclosure labels on trust

BledCom Research Conference — Bled, Slovenia

June 2025
Award

Outstanding Undergraduate Student in Public Relations

FSU School of Communication

April 2025
Award

Graduate Student Leadership Award

FSU School of Communication

April 2026

What I Bring

AI & Automation

Claude Code
Prompt Engineering
AI Workflow Design
Zapier

Communication

PR Writing
Executive Briefings
Media Pitching
Client Strategy

Research & Data

IBM SPSS
Experimental Design
Quantitative Analysis
Academic Publishing

Tools

Microsoft Office Suite
Git / GitHub
Claude API
LLM Integration

How I Build With AI

No CS degree. No bootcamp. Just curiosity and the right tools.

01

Spot the Problem

Something takes too long, doesn't work right, or flat out doesn't exist. That's where it starts.

02

Describe the Solution

I map out what it should do, how it should feel, and what "done" looks like before touching anything.

03

Build With Claude

Claude Code is my development environment. I describe what I want, we go back and forth, and it takes shape.

04

Keep Improving

It's never really done. I keep using it, keep finding things to fix, and keep making it better.

Let's Connect

Interested in working together or just want to talk AI?